Local TV stations are putting out apps for mobile devices (tablets and smartphones), often in conjunction with a variety of technology and software vendors. Many are proving to offer a new, albeit small, new revenue stream through ads, and the potential to develop new uses, such as running contests and providing news and weather alerts.
Source: "Stations' Mobile Apps Showing Promise," TVNewsCheck
Friday, March 18, 2011
"The State of Online Video" Video
ComScore has posted a video of its presentation on its latest "online video" research, on usage and the growth of revenues and how to monetize online video, at the OMMA Video conference. You can access the video here (comScore "The State if Online Video")
More "Cord-Cutting" (Bumped with further update)
"Cord-cutting" seems to be the preferred buzzword describing the shifting of TV viewing from traditional media (broadcast, cable, DBS) to accessing programming online (IPTV). New results from a continuing tracking study by Knowledge Networks show some interesting trends.
Source: "Study Shows TV Streaming, Cord-Cutting Increasing" MediaDailyNews
"Non-Traditional TV Viewing Surges," MediaDailyNews
"Laptops Boost Online Video Viewing: More Shows, More Time," Research Brief
Nielsen Press Release "January 2011: Online Video Usage Up 45%"
- 35% of Americans 13-54 report watching streamed programming from a TV network
- 5% report reducing or eliminating regular TV service in last year (17% of those who streamed network programming) - up from 3% (9%) in 2009.
- 31% of urban viewers watch TV content on alternative devices (laptops, etc.)
- Of those, they report an average of 15% of viewing time on alternative platforms
- There are ethnic differences: 41% of Asians watch on alternative devices weekly, as do 37% of Latinos and 36% of Blacks, while only 25% of Whites report watching video on alternative devices at least weekly.
- 46% of US TV viewers report owning at least one video-enabled mobile device.
- A modest (3%) growth in the number of unique viewers from last year
- Significan increases over last year in terms of amount of viewing: total streams up 31.5%; streams per viewer up 27.5%; and time spent watching online video (per viewer) up 44.5%
- Netflix leads in time per viewer (11+ hours/month), while YouTube leads in total streams (8.5 billion in January 2011) and unique viewers (112 million)
Source: "Study Shows TV Streaming, Cord-Cutting Increasing" MediaDailyNews
"Non-Traditional TV Viewing Surges," MediaDailyNews
"Laptops Boost Online Video Viewing: More Shows, More Time," Research Brief
Nielsen Press Release "January 2011: Online Video Usage Up 45%"
Cable News Coverage of Crisis "Sucks"
Television critic Tim Goodman writes a highly critical review of the recent cable news outlets coverage of the Japan crisis. But it's more than the typical rant, he offers a strong analysis of what he considers the three most obvious failings: A lack of planning, perspective, and focus that led to ill-informed and speculative coverage, and reporters resorting to stupid questions like "How scary has this been?"
It's worth a read.
"Analysis: TV Cable Coverage of Japan Crisis Is Lacking," Tim Goodman, the Hollywood Reporter.
It's worth a read.
"Analysis: TV Cable Coverage of Japan Crisis Is Lacking," Tim Goodman, the Hollywood Reporter.
Advertising up, except for print
A report from Kantar Media showed the overall US advertising economy grew by 6.5% in 2010, lead by large increases in spot TV and radio (largely a result of 2010 election spending). Overall, TV gained 10.3%, Internet display advertising 9.9%, Outdoor (billboards, etc.) 9.6%, radio 7.6%, magazines 2.9%, and newspapers showed a decline of 3.5% (-3.5%).
In releasing the report, Kantar Media VP Jon Swallen noted that local newspaper ad spending had declined for 21 consecutive quarters (more than five years). He also attributed a small increase in national newspaper ad spending (2.7%) as resulting from the Wall Street Journal's adding several new editions and initial forays into online "tablet" publishing.
He also noted that while ad spending in magazines rose slightly (2.9%), spending levels remain below their high in 2008.
Source: "Amid Ad Turnaround, Print Media Continues to Lose Ground," MediaDailyNews
In releasing the report, Kantar Media VP Jon Swallen noted that local newspaper ad spending had declined for 21 consecutive quarters (more than five years). He also attributed a small increase in national newspaper ad spending (2.7%) as resulting from the Wall Street Journal's adding several new editions and initial forays into online "tablet" publishing.
He also noted that while ad spending in magazines rose slightly (2.9%), spending levels remain below their high in 2008.
Source: "Amid Ad Turnaround, Print Media Continues to Lose Ground," MediaDailyNews
More "Cord-cutting" (Updated)
"Cord-cutting" seems to be the preferred buzzword describing the shifting of TV viewing from traditional media (broadcast, cable, DBS) to accessing programming online (IPTV). New results from a continuing tracking study by Knowledge Networks show some interesting trends.
"Non-Traditional TV Viewing Surges," MediaDailyNews
- 35% of Americans 13-54 report watching streamed programming from a TV network
- 5% report reducing or eliminating regular TV service in last year (17% of those who streamed network programming) - up from 3% (9%) in 2009.
- 31% of urban viewers watch TV content on alternative devices (laptops, etc.)
- Of those, they report an average of 15% of viewing time on alternative platforms
- There are ethnic differences: 41% of Asians watch on alternative devices weekly, as do 37% of Latinos and 36% of Blacks, while only 25% of Whites report watching video on alternative devices at least weekly.
- 46% of US TV viewers report owning at least one video-enabled mobile device.
"Non-Traditional TV Viewing Surges," MediaDailyNews
TV for iPad app
Time Warner Cable has launched a new iPad app that extends its adoption of the "TV Everywhere" concept. Initially, the app will offer access to 30 cable channels through a subscriber's home WiFi network. TW indicated that over time, they will add capacity to access programming outside the home, to set a DVR to record programs, and to use the iPad as a remote control.
Comcast had offered a similar iPad app last November allowing access to video-on-demand (VOD) programs, and plans to offer access to live programs later this year, and plans to offer an Android app accessing VOD later this month.
Source: "Time Warner Cable Offers TV-Watching App," Online Media Daily
Comcast had offered a similar iPad app last November allowing access to video-on-demand (VOD) programs, and plans to offer access to live programs later this year, and plans to offer an Android app accessing VOD later this month.
Source: "Time Warner Cable Offers TV-Watching App," Online Media Daily
Tuesday, March 8, 2011
3D handheld gaming?
From Andrew Starnes:
Gaming is a very popular among today's youth and even some adults. The next phase in portable gaming technologically is right around the corner. The Nintendo 3DS will hit stores later on this year and if the software of this gaming system lives up to the hype, it will be an incredible device. The main problem, that this article points out, is will the 3D technology work correctly and can Nintendo make games effectively in 3D? I believe that Nintendo can accomplish this task because they have led revolutionary advances in gaming technology before. This 3D will be an incredible advancement for gaming abilities because it will not require gamers to use glasses that other systems currently use. This means it will be more user friendly for people because some people don't like how the glasses feel or their apparel appeal. If this gaming system is perfected, then I will think about getting one of these because the layout, graphics, and design really appeal to me. I know people that are really excited about this release and there is a lot of buzz online.
Source: "Nintendo's 3-D Gadget Faces Software Hurdle." Wall Street Journal-Asia Technology
TV's Changing Behavior- DVR Penetration and Use grows
Revised projections from a Magna Global study suggests that both DVR (Digital Video Recorder) and VOD (Video on Demand) penetration in the US will reach 50% by 2016.
In the meantime, a recent Nielsen study suggested that DVR use added 2.3 ratings points to total day usage, and 7.9 ratings points for primetime programing (in DVR homes). More importantly, it showed that DVR viewers did watch commercials on their DVRs. Nielsen also reported that current DVR penetration varied by ethnicity (40.3% White, 35.4% Asian, 30.3% African-American, 29.8% Hispanic), and income.
Source: "Play It Again, Sam," Research Brief form the Center for Media Research
In the meantime, a recent Nielsen study suggested that DVR use added 2.3 ratings points to total day usage, and 7.9 ratings points for primetime programing (in DVR homes). More importantly, it showed that DVR viewers did watch commercials on their DVRs. Nielsen also reported that current DVR penetration varied by ethnicity (40.3% White, 35.4% Asian, 30.3% African-American, 29.8% Hispanic), and income.
Source: "Play It Again, Sam," Research Brief form the Center for Media Research
TV's Changing Consumer Behavior
Dr. Elizabeth Hendrickson, a colleague here at UTK, passed along a link to this report on "How New Media is Changing TV." Emphasizing the changes in how people watch TV (increased time-shifting, concurrent with other media) the study concludes that both programmers and advertisers need to rethink how they connect with audiences.
Source: "How New Media is Changing TV: Shifts in Consumer Behavior (Part 1)," Social Times
Source: "How New Media is Changing TV: Shifts in Consumer Behavior (Part 1)," Social Times
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