Monday, April 21, 2014
US Newspapers Revenues Still Falling
Offsetting this was a modest 1.5% growth in digital advertising (overall, digital advertising is growing at a double-digit pace). If there's good news in the report, it's the fact that the rapid adoption of paywalls for the online versions of print newspapers contributed to a modest gain in overall circulation revenues. That, and the fact that the NAA managed to add $5.5 billion in additional revenues by including revenues from side ventures such as contract printing, weeklies, and a range of niche publications and services. That really helped to slow the decline in the "total industry" numbers. Still, revenues from all digital sources amounts to only 12% of total industry revenue, and newspapers' digital revenues continue to grow much more slowly than other forms of digital advertising.
Newspapers aren't out of the woods yet.
Sources - Newspaper industry narrowed revenue loss in 2013 as paywall plans increased, Poynter
Business Model Evolving, Circulation Revenue Rising, NAA report\
(I made a number of edits for style and clarity after initial posting - BJB)