From the Wall Street Journal - a comparison of tablet uses.
What's interesting is that iPad and Galaxy tablets are used in pretty much the same ways, but Kindle Fire usage is different. Actually, that's not really surprising - the Kindle Fire is optimized for consuming media content and other entertainment-related uses (like gaming). So it's really no surprise that Kindle owners are twice as likely to use their tablets for reading e-books and playing games. I wouldn't be too surprised that the Kindle did well with online video as well.
Source - Data Point: People Really Like to Read on Their Kindle Fires, Digits (Wall Street Journal blog)
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