Tuesday, March 11, 2014

Goin' Mobile: In UK, mobile ad passes print this year, TV in 2017

A recent eMarketer research report predicts that advertising revenues for mobile media outlets will top 2 billion pounds this year, surpassing print newspaper advertising revenues.  The study also forecasts that mobile ads will account for half of all digital ad revenues in 2016, surpassing TV advertising revenues. Mobile is slated to become the single largest advertising channel (by revenues) the following year.

The growth rate for digital and mobile ad revenues will continue to be at least double that of more traditional media throughout the forecast.

Source -  UK mobile advertising set to overtake newspaper ad revenue in 2014, theguardian.com

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