Tuesday, February 8, 2011

Online video cuts into TV time

A new study from Frank N. Magid Associates suggests the shifting habits of video viewing.  Some quick stats:
  • 49% watch online video daily
  • 48% plan to increase their use of online video this year
  • 66% of online video viewers report this has cut into their TV time
  • While 58% indicate that they do other things around the house when TV ads come on, only 26% turn away from online ads.
"Online Viewers Decrease TV Time, Up Video Watching," Online Media Daily

No comments:

Post a Comment