- 49% watch online video daily
- 48% plan to increase their use of online video this year
- 66% of online video viewers report this has cut into their TV time
- While 58% indicate that they do other things around the house when TV ads come on, only 26% turn away from online ads.
Tuesday, February 8, 2011
Online video cuts into TV time
A new study from Frank N. Magid Associates suggests the shifting habits of video viewing. Some quick stats:
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