The online/digital advertising side of broadcast stations is growing faster than traditional revenue sources. While small compared to on-air advertising (online now accounts for an average of 6% of total revenues for television stations), last year's growth rate of 14% overshadows those of more traditional sources.
A report by Borrell Associates found that television stations earned an average of $750,000 from digital and online advertising, while the best performing stations saw revenues of $5 to $11 million. Further, television stations increased their share of the total online/digital advertising market to over 10%, with $1.4 billion in online ad revenues in 2010.
"Broadcast TV Grows Digital Biz, Spikes 14%," MediaDailyNews
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