This blog is affiliated with a course at the School of Journalism & Electronic Media at the University of Tennessee, Knoxville. I'll try to use it to share relevant news and information with the class, and anyone else who's interested.
Wednesday, March 18, 2015
Apple joins the OTT mini-bundlers
Apple has divulged some details on the new Apple TV service that it will offer next fall. Like the recently initiated Sling-TV, the plan is to offer a small bundle of streaming channels to consumers with Apple TV OTT boxes (actually, and iOS device). One big difference from Sling-TV is that the Apple plan will be anchored by live streams of most of the broadcast networks (NBC is not currently listed, allegedly because of a longstanding feud between Apple and Comcast). Apple's bundle will likely be more expensive than Sling's as a result. Like Sling-TV, Apple's bundle will include access to a Video-on-Demand library - there's talk that Apple wants to extend VOD access to other iTunes content, if it can get licensing deals in place.
For more on the Web/OTT bundling issue, see this earlier post.