Wednesday, February 26, 2014
Cable News Numbers - CNN's continuing implosion
As for its competition, Fox News continued its dominance in total viewing (146 consecutive months as the top-rated cable news network). Total day viewers averaged more than a million viewers, and almost 1.9 million total viewers in prime time. FNC saw modest gains of 2% in total average viewers from Feb 2013, and primetime viewing saw a 6% gain in overall viewing, and 3% in the 25-54 demo. Total day viewing in the desirable 25-54 demo was down 2%. O'Rielly and Hannity saw slight gains, while the The Kelly File at 9pm saw viewership gains of 23% overall, and 11% in the key demo.
MSNBC saw slight drops in total day (-5% overall) and prime time (down 9% in overall viewing, and down 2% in the 25-54 viewing), while also seeing a small increase (3%) in total day viewing averages for the 25-54 demo viewership. Hardball with Chris Matthews (live) saw big gains (+22% overall, and +27% in the 25-54 demo) from Feb 2013 in the 7pm slot (when MSNBC did a repeat airing of the 5pm Hardball show in that time slot).
Fox dominated the top-ranked programs list, with the top 13 shows in total day, and 8 of the top 10 in prime time. Four Fox programs registered more than 2 million average monthly viewers, with several others just under than threshold. MSNBC's top show was The Rachel Maddow Show, with just under a million viewers on average (14th overall). CNN's top show was Anderson Cooper 360, whose average total audience of 421,000 made it the 23rd most-watched cable news network program (behind CNBC's Shark Tank).
Sources - February Cable News Numbers: CNN Tumbles as Fox News Channel Logs 146th Consecutive Win; MSNBC Hangs On, Deadline Hollywood
The Top Cable News Shows in February Were..., TV Newser
Cable Network Ranker: February 2014, TV Newser