Online metrics provider comScore has reported that last September set new records for online traffic to newspapers' digital sites. The tracking numbers showed that 141 million U.S. adults visited a newspaper's web site or used a newspaper mobile app. That's 71% of online adults, and more than half of all U.S. adults.
Growth in newspaper traffic is up across all devices, with some of the most rapid growth occurring in the use of mobile devices for news. And in what is a measure of good news for newspapers, mobile seems to be driving new readers to newspapers' digital outlets, and encouraging new patterns of online news reading. The comScore report indicated that the number of US online adults who report using only mobile devices to get news has jumped 22% in the last three months, and now accounts for 23% of newspapers' total digital audience. When you add in those using mobile as well desktops and laptops, 55% of total newspaper readership used newspapers' digital content.
Sources - Newspapers Set Digital Traffic Record, MediaDailyNews
Reading, writing, and research in the digital age, research presentation, Pew Internet & American Life Project