(Originally forwarded last week, my fault for losing it in email backlog- Ben Bates)
Google is planning to spend as much as $100 million to develop original content for YouTube as part of a site redesign around channels based on categories, according to a report published in The Wall Street Journal today.
YouTube is looking to introduce 20 or so 'premium channels' that would feature 5 to 10 hours of professionally-produced original programming a week.
The report would mark a change in strategy for YouTube, which has historically maintained that it is not in the content creation business. However, the company does have grant programs that enable partners to create content for the site. The site also allows people to create channels for specific content, but is not organized by topics, relying instead on a search box for navigation.
Source: "Google Sinking $100 Million into YouTube Content," PC Magazine
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