Monday, April 18, 2011

"Will the iPad Eat TV Next?"

That's a headline that will attract attention.  Steve Smith (of VidBlog) asks that, in discussing a recent AdMob/Google study of 1400+ tablet users.  A large portion (43%) say they spend more time with their tablet than they do with their desktop or laptop, and other studies suggest tablet sales eating into netbook and other PC sales totals.  So what about TV - 34% report spending more time with the tablet than watching TV,
Smith suggests that tablets aren't really replacing traditional TV sets for viewing, but that in some respects, tablets have become the new portable TVs (and ones that facilitate time-shifting as well).
After all, the AdMob/Google study found that only half the respondents reported consuming entertainment content on their tablets, well below the 61% who used their tablet for news, the 74% who used it for email, the 78% who used it as a search tool, and the 84% who used it as a game playing device.

Source: "Will the iPad Eat TV Next?", VidBlog

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