Or more aptly, will tell-all memoirs from aging rock stars stir up sales? Maybe even create an interest in books for a generation focused on audio and visual content?
A few imprints have been paying huge advances to nab old rockers like Keith Richards (reported $7 million advance) and Sammy Hagar (a reported $3 million). While some have reportedly done well in sales, these bios don't seem to have helped general non-fiction sales - the number of non-fiction titles with sales of 100,000 or more copies dropped 20% last year. And it isn't clear that these bios are reaching untapped markets, either.
Source: "How rock music is saving books." Broadcast Newsroom.
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