Netflix is on track to become the entertainment business with the largest number of subscribers. Analysts are expecting Netflix to announce that it currently has 23.7 million subscribers, pushing it ahead of Comcast's 22.8 million and Sirius XM's 20.2 million. Netflix's expansion, boosted by its embrace of digital streaming, is expected to top 30 million subscribers by the end of the year.
Analysis from NPD suggests that Netflix accounts for 61 percent of all movies viewed through the Internet, a level 8 times higher than number two (Comcast, again). Netflix has also been aggressively securing its place in Internet-enabled TVs and other devices, with apps for its streaming service included on more than 250 devices
Netflix currently offers more than 17,000 movie and TV titles for streaming, and has been in the news lately for acquiring rights to stream signature TV series, and is expected to spend more than $1 billion this year securing streaming rights..
Source: "Netflix to Become Largest Subscription Entertainment Business in U.S." The Hollywood Reporter
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