A recent survey by Consumer Reports showed that about 7% of pay-TV subscribers are thinking of canceling their service and relying on broadcast and Internet-delivery services for their TV watching. That's of the 90% of respondents who report subscribing to pay-TV of one sort or another. Not a huge number, but growing as pay service costs continue to rise and the technology to run IP video on TV screens continues to become more and more user-friendly.
Source: "Study: 7% of Pay-TV Subs Pondering Pulling the Plug," Multichannel News
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