Monday, February 14, 2011

Radio targets 2-7 age group.

Disney has announced that it's launching a new targeted programming block - Radio Disney Junior, aimed at 2-7 year olds, on Radio Disney stations.  The new Radio Disney Junior will feature music and artists appealing to young kids, plus "fun 'audio theater' with Disney Junior characters."
I know that there's advertisers interested in this age group, but will Disney sell adspace, or is this all promo for Disney branded products?

"Radio Disney Set to Debut Format for Kids 2-7," Radio Ink

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