Tuesday, February 22, 2011

An idea for Value in local TV

A recent TVNewscheck article reports on one interesting new idea for local TV stations to create value - working with a local TV antenna installer and advertising that consumers could save $60-$80 a month by dumping their cable or satellite feeds and installing a roof-top antenna. 
As the article suggests, in moving from a networked TV feed back to OTA (over-the-air), the station may lose some money in retransmission consent fees, but is likely to make up for it from new advertising.  Also, this puts the station in a better position in the long term, as the more OTA-only homes in the market, the more valuable the station becomes as an network affiliate, and as a full-market reach outlet for advertising.

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