Facebook is promoting Facebook + Journalists as a means of helping journalists make use of the platform for distributing news. The effort makes use of Facebook's new "Subscribe" feature, which lets users follow updates from individuals, companies, or brands without having to become "friends" or sharing their content. The Subscribe feature has been described as a response to Twitter's "following" concept.
One potential issue with the Subscribe feature is that it must be activated by social media managers before it can be used. For now, the Facebook + Journalists program consists of a list of journalists using "Subscribe," information on how to set up the feature, and a document with more information
Source - Facebook spotlights journalists using 'subscribe' feature, encourages others to follow, Newscast Studio
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