Broadcast Nets continues decline; Cable Networds gain.

From the highs in the "good old days" of three networks, where they regularly had 90% of audiences, the broadcast networks have been losing audiences, first to Fox and independents, then to cable.  But the latest numbers are really bad.  A report from Turner Research, based on Nielsen data, shows significant drops in the last year, even from the previous bad numbers.  (The numbers below represent what is currently the broadest measure of TV viewing - live plus 7 days of time-shifted viewing over the last six months)

• Fox, 4.6 million viewers (4 rating), down 6%
• CBS, 3.9 million (3.4 rating), down 10%
• ABC, 3.2 million (2.8 rating), down 10%
• NBC, 3.19 million (2.8 rating), down 17%
• Ad-supported cable, combined 18.5 rating, up 3%

Source: "Broadcast Losing Ground, Cable Gains," Media Daily News