- A ZenithOptimedia forecast predicts that mobile advertising expenditures will bypass newspaper advertising revenues in the UK this year. The study shows a 38% growth in mobile, compared to a 4% decline in newspaper advertising.
- The same report also shows mobile advertising surpassing newspapers on a global basis, based in part on the continuing decline in print advertising expenditures across most of the world.
The worst part of the internet advertising boom for newspapers is the fact that not all digital sectors are reaping the benefits. In particular, display advertising is lagging, and newspapers rely primarily on display advertising for their Internet and mobile sites as well as print editions. With the growth of ad-blocking on mobile devices, one analyst predicts that display ad revenues for mobile "are going to fall through the floor."
With predicted declines in revenues, many news outlets are looking for ways to trim already tight budgets further. The National Union of Journalists (UK's trade union for journalists) is warning that it's members are ready to strike if news outlets look to cut costs by shrinking newsrooms.
So the tough times for newspapers and other news outlets look to continue.
Sources - Mobile adspend in UK to overtake newspapers faster than expected, predicts report. campaign
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