Monday, August 22, 2011

CBC goes Cross-Media for 75th Anniversary Celebration

Canada's Public Broadcaster (CBC) will celebrate its 75th Anniversary on Nov. 2, 2011, with 75 days of programs and events across a range of platforms.  Hubert T. Lacroix, head of CBC/Radio-Canada, announced the plans for both the celebration and a strategic plan for the public broadcaster::
"For 75 years, the public broadcaster has had a relationship with Canadians built on trust, giving a voice to the stories and issues that matter to them ... In the same year as we celebrate our 75th anniversary, we've also geared up for the future of public broadcasting in Canada. On February 1, 2011, we unveiled 2015: Everyone, Every way, our strategic plan to deepen our relationship with Canadians, and remain a leader in an ever-changing media environment. I invite you to take ownership of these celebrations and reaffirm the role that CBC/Radio-Canada has in your life."
Kirsten Stewart, head of CBC English services, stressed the continued focus on Canadian programming and diversity:
"For 75 years, CBC has celebrated the stories of Canadians and has connected people through the telling of important stories made for, and by, Canadians, ... Throughout our anniversary celebrations, we're going to continue to share these relevant Canadian stories across all of CBC's media platforms, as well as in communities across the country."

Sources - CBC Launches 75th. Anniversary Celebrations  Broadcaster
2015: Everyone, Every way  CBC strategic plan

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