Wednesday, July 6, 2011

Future of Small-Scale Radio

A new research report has been issued on the achievements and potential of small-scale (community) radio;  The study finds that such services tend to be highly valued by their listeners, offering a local identity, quirky entertainment, and hyperlocal information.  While the study focuses on small-scale radio in the U.K., the lessons are appropriate for any hyperlocal/"small scale" media project.
The full study report can be found at http://stakeholders.ofcom.org.uk/binaries/research/radio-research/smallradio.pdf

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